Master the Art of Scaling with the Founders at Work Masterclass series
A highly practical, hands-on masterclass with fellow founders, led by best-selling author Jason Goldberg, where you get the tools, skills and knowledge needed to scale your business
21 July 2026 | Cape Town | Online
The Founder Leverage Lab: Reclaim 5–10 Hours a Week with AI
Identify your highest-friction recurring founder tasks and set up AI-enabled workflows to reduce cognitive and coordination load.
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25 August 2026 | Durban (and online)
The Company Brain
Build a Company Brain: a working AI system that holds your standards, your context, and your judgement — so your team can get it right without you in the room. Built live, loaded with your business, working before you leave.
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Coming up
25 August 2026
Build Your AI Decision Room
Create a repeatable decision-support system for strategic choices: issue framing, option generation, red teaming, implications, and decision memos.
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Previous Events
20 January 2026 | Johannesburg
The Art of Scale
- Learn when and how to shift from startup mode to scalable growth.
- Overcome “No Man’s Land” by mastering the laws of scale and retooling your leadership mindset.
- Get AI tools to map your Path to Scale.
23 February 2026 | Cape Town
The Art of Strategy
- Define where you will be #1 and build a repeatable growth engine.
- Discover how to design a strategy that supports predictable revenue and adapts to your context.
- Get AI tools to build your winning strategy.
24 March 2026 | Durban
The Art of Team
- Attract, select, and develop A-players who drive your vision.
- Build an aligned leadership culture and scale your team seamlessly through transition.
- Get AI tools to massively amplify your team’s capabilities and productivity.
21 April 2026 | Polokwane
The Art of Execution
- Nail your most strategic priorities.
- Learn the 7 disciplines to tame the whirlwind, align execution, and systematize excellence.
- Get AI tools to automate Execution.
26 May 2026 | Online
Scaling with AI and Talent: Set up powerful AI agents to multiply your people and leverage you!
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Come engage practically with how to set up a system for building AI agents that multiply your team’s capacity and capability.
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Arrive as a ChatGPT user, walk away with a working AI Agent and a playbook to build your next 10.
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Build AI assets that usher in your AI era and compound value every day.
23 June 2026 | Johannesburg | Online
Build Your Personal AI Chief of Staff
In this masterclass, you will learn how to create an AI assistant that helps manage briefings, preparation, follow-ups, recurring admin, decision prompts, and weekly planning.
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