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25 August 2026 | 9:00–12:00 SAST  | Durban (and online)

The Company Brain

Every decision still routes through you. Let’s fix that — in 3 hours.

Join us for this practical, hands-on masterclass with fellow founders.


Encode the standards, context and judgement calls only you currently make, and build a live Company Brain your team can execute against — without everything routing through you.

Led by serial entrepreneur, best-selling author, and AI scaling coach, Jason Goldberg.

Overview

You’re not the problem. But you are the bottleneck.

Somewhere past 10 people, it starts. Past 50, it’s your whole day.

The pricing question only you can answer. The proposal that needs your eyes before it goes out. The hire your team won’t make without your read. The same explanation, to the same three people, for the fourth time this quarter.

You’ve tried the usual fixes. Hover more. Hire senior. Hope your judgement rubs off by osmosis. Past a certain size, none of it works, because this isn’t a people problem. It’s physics. As you scale, your connection to every decision erodes. No matter how good your team is.

The question isn’t how to stay connected to everything. It’s how to make the business run on your judgement without running through your calendar.

What you’ll walk away with

A live MVP Company Brain

Level 1, built and loaded with your own business context during the Lab. Working before you leave the room.

Your repeat answers, encoded

The questions you answer for the same few people on repeat, captured so the system carries them instead of your calendar.

Standards your team can act on

Your bar for quality, turned into something people can check their work against directly. Without booking time with you.

A safe way to delegate more

Your team executing autonomously with intelligent oversight that doesn’t depend on you, freeing you for the priorities you’ve been too busy to touch.

An AI-coached roadmap to Level Up

A clear path from Level 1 to a fuller Company Brain after Lab day, with coaching built in.

Who is this for?

This event is for founders and senior decision-makers at established or scaling companies with 10–200 employees and annual turnover of R8m–R150m+

Apply For Free

Attendance is free, but seats are limited. Sign up below to secure your spot to attend either in-person in Durban or online.

Having trouble with the form? Click here to register directly.

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