In Part 2, Sheraan and Jason move from getting started to staying great. Sheraan opens up about the “corporatization” of RecoMed — the culture and identity shift from guys in T-shirts to a company with listed corporate shareholders, real forecasts, divisional P&Ls, and KPI-driven reporting. He explains why the systems that got him here wouldn’t get him there, and how bringing in a coach changed the way the team thought before it changed how they worked.
The conversation goes deep on endurance: the billionaire investor who told him to think in 20-year timelines, why “a consistent amount of effort over an infinite time” beats a sprint, and the five things that have genuinely fuelled his staying power. Then they turn to AI — not as a way to fire your team, but as a “virtual consultant” and a seat at the boardroom table: a tool to attack blind spots, challenge inherited assumptions, and surface the known unknowns most founders never examine.
The episode closes with rapid-fire: the book he’s rereading, the most underrated leadership skill for scaling, the myth of singular focus, and the one thing he’d do differently — cast the net wider and talk to a thousand more people.
