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Master the Art of Scaling with the Founders at Work Masterclass series

What to expect from our Masterclasses

A highly practical, hands-on masterclass with fellow founders, led by best-selling author Jason Goldberg, where you get the tools, skills and knowledge needed to scale your business

23 June 2026   |   Johannesburg  |   Online

Build Your Personal AI Chief of Staff

In this masterclass, you will learn how to create an AI assistant that helps manage briefings, preparation, follow-ups, recurring admin, decision prompts, and weekly planning.
Reserve your free seat

21 July 2026    |   Cape Town   |   Online

The Founder Leverage Lab: Reclaim 5–10 Hours a Week with AI

Identify your highest-friction recurring founder tasks and set up AI-enabled workflows to reduce cognitive and coordination load.
Reserve your free seat

Coming up

25 August 2026
Build Your AI Decision Room
Create a repeatable decision-support system for strategic choices: issue framing, option generation, red teaming, implications, and decision memos.

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Previous Events

20 January 2026   |   Johannesburg

The Art of Scale

  • Learn when and how to shift from startup mode to scalable growth.
  • Overcome “No Man’s Land” by mastering the laws of scale and retooling your leadership mindset.
  • Get AI tools to map your Path to Scale.
Watch Recording

23 February 2026   |   Cape Town

The Art of Strategy

  • Define where you will be #1 and build a repeatable growth engine.
  • Discover how to design a strategy that supports predictable revenue and adapts to your context.
  • Get AI tools to build your winning strategy.
Watch Recording

24 March 2026   |   Durban

The Art of Team

  • Attract, select, and develop A-players who drive your vision.
  • Build an aligned leadership culture and scale your team seamlessly through transition.
  • Get AI tools to massively amplify your team’s capabilities and productivity.
Watch Recording

21 April 2026   |   Polokwane

The Art of Execution

  • Nail your most strategic priorities.
  • Learn the 7 disciplines to tame the whirlwind, align execution, and systematize excellence.
  • Get AI tools to automate Execution.
Watch Recording

26 May 2026    |   Online

Scaling with AI and Talent: Set up powerful AI agents to multiply your people and leverage you!

This event has finished
Next Masterclass: Build Your Personal AI Chief of Staff – 23 June 2026, Johannesburg & Online.
Free for qualifying founders.