In this episode, Lisa Illingworth, founder of Arctic Tundra marketing agency, joins Jason Goldberg for a raw, unscripted conversation recorded with one hour’s notice. Lisa is mid-disruption — watching AI erode the pricing power of her services in real time — and she’s not sugarcoating it. They dig into what service businesses must do to survive, why “only results matter” hits differently now, and how to hold it together personally when the ground is shifting fast. Honest, practical, and deeply relevant for any founder whose business model is being rewritten by AI.
